/* ==========================================================================
   ATREVIUM MARKETING — SISTEMA VISUAL
   1. Tokens · 2. Reset · 3. Tipografía · 4. Layout · 5. Componentes
   6. Secciones · 7. Animaciones · 8. Responsive
   ========================================================================== */

/* 1. TOKENS ---------------------------------------------------------------- */
:root{
  --azul:#0C22C4;          /* azul de marca */
  --azul-hover:#0A1CA3;
  --negro:#000000;
  --negro-2:#0A0A0A;
  --blanco:#FFFFFF;
  --gris:#C0C0C0;
  --gris-suave:#F4F4F4;
  --linea-oscura:rgba(255,255,255,.12);
  --linea-clara:rgba(0,0,0,.12);

  --fuente:"Helvetica Neue",Helvetica,Arial,"Liberation Sans",sans-serif;

  --max:1360px;
  --pad-x:24px;
  --sec-y:clamp(88px,12vw,180px);

  --r-s:6px;
  --r-m:14px;
  --r-l:22px;

  --ease:cubic-bezier(.22,.61,.36,1);
  --t:.45s var(--ease);
}

/* 2. RESET ----------------------------------------------------------------- */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:var(--fuente);
  background:var(--blanco);
  color:var(--negro);
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img,svg,video{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button,input,textarea,select{font:inherit;color:inherit}
button{background:none;border:0;cursor:pointer}
ul{list-style:none}
:focus-visible{outline:2px solid var(--azul);outline-offset:3px;border-radius:2px}

/* 3. TIPOGRAFÍA ------------------------------------------------------------ */
h1,h2,h3,h4{font-weight:700;line-height:1.02;letter-spacing:-.03em}
h1{font-size:clamp(2rem,3.4vw,3.4rem);font-weight:800}
h2{font-size:clamp(2rem,4.6vw,3.6rem)}
h3{font-size:clamp(1.25rem,2vw,1.6rem);letter-spacing:-.02em}
p{font-size:clamp(1rem,1.15vw,1.125rem);line-height:1.65}

.eyebrow{
  font-size:.7rem;font-weight:700;letter-spacing:.32em;text-transform:uppercase;
  display:inline-flex;align-items:center;gap:14px;color:var(--gris);
}
body{counter-reset:seccion}
.sec{counter-increment:seccion}
.sec-head .eyebrow::after{
  content:counter(seccion,decimal-leading-zero);
  font-size:.62rem;letter-spacing:.2em;color:var(--azul);
  padding-left:4px;
}
.eyebrow::before{content:"";width:34px;height:2px;background:var(--azul)}
.eyebrow--claro{color:rgba(0,0,0,.45)}

.lead{font-size:clamp(1.05rem,1.6vw,1.3rem);line-height:1.6;color:rgba(0,0,0,.66);max-width:56ch}
.lead--oscuro{color:rgba(255,255,255,.66)}
.num{
  font-size:clamp(2.6rem,5vw,4.2rem);font-weight:800;letter-spacing:-.05em;
  line-height:1;color:rgba(0,0,0,.14);
}
.num--oscuro{color:rgba(255,255,255,.18)}
.azul{color:var(--azul)}

/* 4. LAYOUT ---------------------------------------------------------------- */
.wrap{width:100%;max-width:var(--max);margin:0 auto;padding:0 var(--pad-x)}
.sec{padding:var(--sec-y) 0;position:relative}
.sec--oscura{background:var(--negro);color:var(--blanco)}
.sec--gris{background:var(--gris-suave)}
.sec--azul{background:var(--azul);color:var(--blanco)}
.sec-head{max-width:min(760px,100%);margin-bottom:clamp(48px,6vw,88px)}
.sec-head h2{margin:22px 0 22px}
.linea{height:1px;background:var(--linea-clara);border:0}
.sec--oscura .linea{background:var(--linea-oscura)}

/* 5. COMPONENTES ----------------------------------------------------------- */

/* Botones */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  padding:17px 30px;border-radius:var(--r-s);
  font-size:.95rem;font-weight:700;letter-spacing:-.01em;
  transition:background var(--t),color var(--t),transform .25s var(--ease),border-color var(--t);
  will-change:transform;
}
.btn:hover{transform:translateY(-2px)}
.btn:active{transform:translateY(0)}
.btn .flecha{transition:transform .3s var(--ease)}
.btn:hover .flecha{transform:translateX(5px)}

.btn--azul{background:var(--azul);color:#fff}
.btn--azul:hover{background:var(--azul-hover)}
.btn--negro{background:var(--negro);color:#fff}
.btn--negro:hover{background:#1a1a1a}
.btn--blanco{background:#fff;color:var(--negro)}
.btn--blanco:hover{background:var(--gris-suave)}
.btn--linea{border:1px solid var(--linea-oscura);color:#fff}
.btn--linea:hover{border-color:#fff;background:rgba(255,255,255,.06)}
.btn--linea-oscura{border:1px solid var(--linea-clara);color:var(--negro)}
.btn--linea-oscura:hover{border-color:var(--negro)}
.btn--grande{padding:22px 40px;font-size:1.05rem}
.btn--full{width:100%}

/* Navbar */
.nav{
  position:fixed;inset:0 0 auto 0;z-index:100;
  padding:18px 0;
  transition:background .4s var(--ease),padding .4s var(--ease),border-color .4s var(--ease);
  border-bottom:1px solid transparent;
}
.nav.solida{
  background:rgba(0,0,0,.88);
  backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  padding:12px 0;border-bottom-color:var(--linea-oscura);
}
.nav__in{display:flex;align-items:center;justify-content:space-between;gap:24px}
.nav__logo{display:flex;align-items:center;gap:11px;color:#fff}
.nav__simbolo{width:38px;height:auto;display:block}
.nav__marca{font-size:1rem;font-weight:700;letter-spacing:.14em}
.nav__links{display:flex;align-items:center;gap:36px}
.nav__links a{
  font-size:.82rem;font-weight:500;letter-spacing:.06em;color:rgba(255,255,255,.72);
  position:relative;padding:4px 0;transition:color var(--t);
}
.nav__links a::after{
  content:"";position:absolute;left:0;bottom:0;height:1px;width:0;background:var(--azul);
  transition:width .35s var(--ease);
}
.nav__links a:hover{color:#fff}
.nav__links a:hover::after{width:100%}
.nav__cta{padding:12px 24px;font-size:.85rem}
.nav__burger{display:none;width:44px;height:44px;position:relative}
.nav__burger span{
  position:absolute;left:11px;width:22px;height:2px;background:#fff;
  transition:transform .35s var(--ease),opacity .2s;
}
.nav__burger span:nth-child(1){top:17px}
.nav__burger span:nth-child(2){top:25px}
.nav.abierta .nav__burger span:nth-child(1){transform:translateY(4px) rotate(45deg)}
.nav.abierta .nav__burger span:nth-child(2){transform:translateY(-4px) rotate(-45deg)}

.menu{
  position:fixed;inset:0;z-index:99;background:var(--negro);
  display:flex;flex-direction:column;justify-content:center;gap:8px;padding:0 var(--pad-x);
  opacity:0;visibility:hidden;transform:translateY(-12px);
  transition:opacity .35s var(--ease),transform .35s var(--ease),visibility .35s;
}
.menu.abierto{opacity:1;visibility:visible;transform:none}
.menu a{
  color:#fff;font-size:2rem;font-weight:700;letter-spacing:-.03em;
  padding:14px 0;border-bottom:1px solid var(--linea-oscura);
}
.menu .btn{margin-top:28px}

/* Vídeo */
.video{
  position:relative;width:100%;aspect-ratio:16/9;
  background:#050505;border:1px solid var(--linea-oscura);border-radius:var(--r-l);
  overflow:hidden;cursor:pointer;
  box-shadow:0 30px 90px -40px rgba(0,0,0,.9);
  transition:transform .5s var(--ease),border-color var(--t);
}
.video:hover{transform:translateY(-4px);border-color:rgba(255,255,255,.28)}
.video::before{
  content:"";position:absolute;inset:0;z-index:1;
  background:radial-gradient(120% 90% at 50% 0%,rgba(12,34,196,.22),transparent 62%);
  pointer-events:none;
}
.video iframe,.video video{position:absolute;inset:0;width:100%;height:100%;border:0;object-fit:cover;z-index:3}
.video__ui{position:absolute;inset:0;z-index:2;display:flex;flex-direction:column;justify-content:space-between;padding:clamp(20px,3vw,34px)}
.video__tag{
  align-self:flex-start;font-size:.62rem;font-weight:700;letter-spacing:.3em;
  color:rgba(255,255,255,.55);border:1px solid var(--linea-oscura);
  padding:7px 13px;border-radius:100px;
}
.video__play{
  position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);
  width:76px;height:76px;border-radius:50%;background:var(--azul);
  display:grid;place-items:center;
  transition:transform .4s var(--ease),background var(--t);
  box-shadow:0 0 0 0 rgba(12,34,196,.45);
}
.video:hover .video__play{transform:translate(-50%,-50%) scale(1.08)}
.video__play svg{margin-left:4px}
.video__overlay{font-size:clamp(.9rem,1.3vw,1.05rem);font-weight:500;color:#fff;max-width:34ch;line-height:1.4}
.video__linea{width:44px;height:3px;background:var(--azul);margin-bottom:14px}

/* Tarjetas / bloques editoriales */
.bloque{padding:34px 0;border-top:1px solid var(--linea-clara)}
.sec--oscura .bloque{border-color:var(--linea-oscura)}
.bloque h3{margin:14px 0 10px}
.bloque p{color:rgba(0,0,0,.6);max-width:44ch}
.sec--oscura .bloque p{color:rgba(255,255,255,.6)}

.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(24px,4vw,64px)}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(24px,3vw,48px)}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(24px,2.5vw,40px)}

/* 6. SECCIONES ------------------------------------------------------------- */

/* HERO */
.hero{
  position:relative;background:var(--negro);color:#fff;
  padding:clamp(130px,15vh,170px) 0 clamp(48px,5vw,72px);
  overflow:hidden;
}
.hero__fondo{
  position:absolute;top:6%;right:-14%;width:min(720px,88vw);height:auto;
  opacity:.05;pointer-events:none;z-index:0;
}
.hero__video{margin-top:clamp(0px,3vw,46px)}
.hero__glow{
  position:absolute;top:-30%;left:50%;transform:translateX(-50%);
  width:1100px;height:700px;pointer-events:none;z-index:0;
  background:radial-gradient(50% 50% at 50% 50%,rgba(12,34,196,.26),transparent 70%);
  filter:blur(20px);
}
.hero__in{position:relative;z-index:2;display:grid;grid-template-columns:1.06fr .94fr;gap:clamp(36px,4.5vw,64px);align-items:start}
.hero h1{margin:24px 0 26px}
.hero h1 .ln{display:block;overflow:hidden}
.hero h1 .ln > span{display:block}
.hero__sub{color:rgba(255,255,255,.62);max-width:50ch;font-size:clamp(1.02rem,1.3vw,1.18rem)}
.hero__ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:34px}
.hero__meta{
  display:flex;flex-wrap:wrap;align-items:center;gap:12px 16px;
  margin-top:clamp(38px,4vw,54px);padding-top:26px;border-top:1px solid var(--linea-oscura);
}
.hero__meta span{
  font-size:.68rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;
  color:rgba(255,255,255,.72);white-space:nowrap;
}
.hero__meta span+span::before{
  content:"";display:inline-block;width:3px;height:3px;border-radius:50%;
  background:var(--azul);margin-right:16px;vertical-align:middle;
}
.hero__pie{margin-top:14px;font-size:.88rem;color:rgba(255,255,255,.45)}
.hero__scroll{
  position:absolute;left:50%;bottom:26px;transform:translateX(-50%);z-index:2;
  display:flex;flex-direction:column;align-items:center;gap:10px;
  font-size:.58rem;font-weight:700;letter-spacing:.3em;color:rgba(255,255,255,.3);
}
.hero__scroll i{display:block;width:1px;height:46px;background:linear-gradient(rgba(255,255,255,.35),transparent);position:relative;overflow:hidden}
.hero__scroll i::after{content:"";position:absolute;inset:0 0 auto 0;height:14px;background:var(--azul);animation:cae 2.4s var(--ease) infinite}
@keyframes cae{0%{transform:translateY(-16px);opacity:0}30%{opacity:1}100%{transform:translateY(46px);opacity:0}}
@media (prefers-reduced-motion:reduce){.hero__scroll i::after{animation:none}}
@media (max-width:900px){.hero__scroll{display:none}}

/* PROBLEMA */
.problema__cierre{
  margin-top:clamp(56px,7vw,96px);padding-top:clamp(40px,5vw,60px);
  border-top:1px solid var(--linea-clara);
  font-size:clamp(1.4rem,3vw,2.2rem);font-weight:700;letter-spacing:-.03em;line-height:1.2;max-width:22ch;
}

/* PARADIGMA */
.paradigma__pregunta{font-size:clamp(1.7rem,3.4vw,2.9rem);font-weight:800;letter-spacing:-.035em;line-height:1.08;max-width:24ch}
.paradigma__pregunta.apagada{color:rgba(255,255,255,.3)}
.paradigma__flecha{width:1px;height:68px;background:var(--azul);margin:30px 0}
.fase{padding:30px 0;border-top:1px solid var(--linea-oscura);position:relative}
.fase__k{font-size:.7rem;font-weight:700;letter-spacing:.3em;color:var(--azul)}
.fase h3{margin:16px 0 10px;font-size:clamp(1.5rem,2.4vw,2rem)}
.fase p{color:rgba(255,255,255,.55);font-size:.98rem}

/* SERVICIOS */
.serv{
  display:grid;grid-template-columns:auto 1fr 1.1fr;gap:clamp(18px,4vw,64px);
  align-items:start;padding:clamp(28px,3.4vw,44px) 0;border-top:1px solid var(--linea-clara);
  transition:padding-left .45s var(--ease);
}
.serv:hover{padding-left:12px}
.serv__n{font-size:.75rem;font-weight:700;letter-spacing:.2em;color:var(--azul);padding-top:8px;min-width:34px}
.serv h3{font-size:clamp(1.6rem,3vw,2.4rem);font-weight:800;letter-spacing:-.03em}
.serv p{color:rgba(0,0,0,.6);max-width:46ch}

/* MÉTODO */
.metodo{position:relative;display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(20px,2.4vw,40px);margin-top:clamp(40px,5vw,70px)}
.metodo__rail{position:absolute;top:8px;left:0;right:0;height:2px;background:var(--linea-clara)}
.metodo__rail i{display:block;height:100%;width:0;background:var(--azul);transition:width 1.6s var(--ease)}
.metodo.visible .metodo__rail i{width:100%}
.paso{padding-top:40px;position:relative}
.paso::before{
  content:"";position:absolute;top:2px;left:0;width:14px;height:14px;border-radius:50%;
  background:var(--blanco);border:2px solid var(--gris);transition:border-color .5s var(--ease) .4s,background .5s var(--ease) .4s;
}
.metodo.visible .paso::before{border-color:var(--azul);background:var(--azul)}
.paso__n{font-size:.72rem;font-weight:700;letter-spacing:.28em;color:var(--azul)}
.paso h3{margin:12px 0 12px;font-size:clamp(1.15rem,1.8vw,1.5rem);letter-spacing:.01em}
.paso p{font-size:.95rem;color:rgba(0,0,0,.6)}

/* DIFERENCIACIÓN */
.dif__palabras{display:flex;flex-wrap:wrap;align-items:center;gap:clamp(12px,2vw,26px);margin:clamp(44px,6vw,80px) 0}
.dif__palabra{
  font-size:clamp(1.6rem,4.6vw,3.6rem);font-weight:800;letter-spacing:-.035em;
  color:#fff;line-height:1;
}
.dif__mas{font-size:clamp(1.2rem,2.4vw,2rem);color:var(--azul);font-weight:300}
.dif__cierre{
  font-size:clamp(1.5rem,3.4vw,2.6rem);font-weight:700;letter-spacing:-.03em;
  padding-top:clamp(36px,4vw,56px);border-top:1px solid var(--linea-oscura);
}

/* RESULTADOS */
.caso{
  border:1px solid var(--linea-clara);border-radius:var(--r-m);
  padding:clamp(24px,3vw,36px);background:#fff;
  transition:border-color var(--t),transform .45s var(--ease);
}
.caso:hover{border-color:var(--negro);transform:translateY(-4px)}
.caso__ph{
  aspect-ratio:4/3;border-radius:var(--r-s);margin-bottom:24px;
  background:repeating-linear-gradient(135deg,var(--gris-suave) 0 12px,#fff 12px 24px);
  display:grid;place-items:center;border:1px dashed var(--linea-clara);
}
.caso__ph span{font-size:.62rem;font-weight:700;letter-spacing:.26em;color:rgba(0,0,0,.34)}
.caso dl{display:grid;gap:16px}
.caso dt{font-size:.62rem;font-weight:700;letter-spacing:.26em;color:var(--azul);margin-bottom:5px}
.caso dd{font-size:.98rem;color:rgba(0,0,0,.62)}
.caso .ph{color:rgba(0,0,0,.34);font-style:normal}
.aviso-ph{
  margin-top:36px;font-size:.78rem;letter-spacing:.06em;color:rgba(0,0,0,.4);
  border-left:2px solid var(--azul);padding-left:14px;
}

/* VÍDEO PERSONAL */
.personal{background:var(--azul);color:#fff}
.personal .video{border-color:rgba(255,255,255,.22);background:#001b47}
.personal .video__play{background:#fff}
.personal .video__play svg{fill:var(--azul)}
.personal__in{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(32px,4.6vw,72px);align-items:center}
.personal__idea{padding:22px 0;border-top:1px solid rgba(255,255,255,.25);display:flex;gap:18px;align-items:baseline}
.personal__idea b{font-size:.72rem;letter-spacing:.24em;opacity:.7}
.personal__idea p{font-size:clamp(1.05rem,1.7vw,1.3rem);font-weight:500;line-height:1.35}
.personal .btn{margin-top:34px}

/* PARA QUIÉN */
.quien{padding:clamp(28px,3vw,40px);border:1px solid var(--linea-clara);border-radius:var(--r-m);transition:background var(--t),border-color var(--t)}
.quien:hover{background:var(--negro);color:#fff;border-color:var(--negro)}
.quien:hover p{color:rgba(255,255,255,.65)}
.quien h3{font-size:1.05rem;letter-spacing:.08em;text-transform:uppercase;margin-bottom:14px}
.quien p{font-size:.98rem;color:rgba(0,0,0,.6)}
.quien__filtro{
  margin-top:clamp(48px,5vw,76px);display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,60px);
  padding-top:clamp(36px,4vw,52px);border-top:1px solid var(--linea-clara);
}
.quien__filtro p{font-size:clamp(1.1rem,1.9vw,1.4rem);font-weight:500;letter-spacing:-.02em;line-height:1.35}
.quien__filtro p.no{color:rgba(0,0,0,.4)}

/* OFERTA */
.oferta__in{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,80px);align-items:center}
.oferta__lista{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--linea-oscura);border:1px solid var(--linea-oscura)}
.oferta__lista li{
  background:var(--negro);padding:20px 18px;
  font-size:.74rem;font-weight:700;letter-spacing:.18em;color:rgba(255,255,255,.8);
  transition:background var(--t),color var(--t);
}
.oferta__lista li:hover{background:var(--azul);color:#fff}
.oferta__precio{font-size:clamp(2.4rem,5vw,3.6rem);font-weight:800;letter-spacing:-.04em;margin:28px 0 10px}
.oferta__precio small{font-size:1rem;font-weight:400;opacity:.55;letter-spacing:0}
.oferta__nota{font-size:.88rem;color:rgba(255,255,255,.5);margin-top:18px}

/* FAQ */
.faq{border-top:1px solid var(--linea-clara)}
.faq__item{border-bottom:1px solid var(--linea-clara)}
.faq__b{
  width:100%;display:flex;align-items:center;justify-content:space-between;gap:24px;
  padding:26px 0;text-align:left;
  font-size:clamp(1.05rem,1.7vw,1.3rem);font-weight:700;letter-spacing:-.02em;
  transition:color var(--t);
}
.faq__b:hover{color:var(--azul)}
.faq__ico{position:relative;width:16px;height:16px;flex:0 0 16px}
.faq__ico::before,.faq__ico::after{
  content:"";position:absolute;background:var(--azul);transition:transform .35s var(--ease);
}
.faq__ico::before{top:7px;left:0;width:16px;height:2px}
.faq__ico::after{left:7px;top:0;width:2px;height:16px}
.faq__item.abierto .faq__ico::after{transform:rotate(90deg)}
.faq__c{overflow:hidden;max-height:0;transition:max-height .45s var(--ease)}
.faq__c p{padding:0 0 28px;color:rgba(0,0,0,.62);max-width:62ch}

/* CTA FINAL */
.final{position:relative;background:var(--negro);color:#fff;overflow:hidden;text-align:center;padding:clamp(110px,15vw,200px) 0}
.final__fondo{
  position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);
  width:min(900px,130vw);height:auto;opacity:.045;z-index:0;pointer-events:none;
}
.final__in{position:relative;z-index:2;max-width:min(900px,100%);margin:0 auto}
.final h2{font-size:clamp(2.1rem,4.6vw,3.9rem);font-weight:800;margin:26px 0 42px;max-width:15ch;margin-inline:auto}
.final small{display:block;margin-top:24px;font-size:.85rem;color:rgba(255,255,255,.42)}

/* FORMULARIO */
.form{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.campo{display:flex;flex-direction:column;gap:9px}
.campo--full{grid-column:1/-1}
.campo label{font-size:.66rem;font-weight:700;letter-spacing:.24em;color:rgba(0,0,0,.5)}
.campo input,.campo select,.campo textarea{
  width:100%;padding:16px 0;background:transparent;border:0;border-bottom:1px solid var(--linea-clara);
  font-size:1rem;transition:border-color var(--t);border-radius:0;
}
.campo input:focus,.campo select:focus,.campo textarea:focus{outline:0;border-bottom-color:var(--azul)}
.campo textarea{resize:vertical;min-height:90px}
.campo.error input,.campo.error select,.campo.error textarea{border-bottom-color:#D60000}
.campo small{font-size:.75rem;color:#D60000;min-height:1em}
.form__pie{grid-column:1/-1;margin-top:14px}
.form__nota{margin-top:16px;font-size:.85rem;color:rgba(0,0,0,.45)}
.form__ok{
  grid-column:1/-1;padding:26px;border:1px solid var(--azul);border-radius:var(--r-m);
  background:rgba(12,34,196,.05);font-weight:600;
}
[hidden]{display:none !important}

/* FOOTER */
.foot{background:var(--negro);color:#fff;padding:clamp(60px,7vw,90px) 0 40px;border-top:1px solid var(--linea-oscura)}
.foot__top{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:clamp(32px,4vw,60px);padding-bottom:50px}
.foot__marca{display:flex;align-items:center;gap:12px;color:#fff;margin-bottom:16px}
.foot__simbolo{width:46px;height:auto}
.foot__marca span{font-size:1.1rem;font-weight:700;letter-spacing:.14em}
.foot p{color:rgba(255,255,255,.5);font-size:.95rem}
.foot h4{font-size:.66rem;font-weight:700;letter-spacing:.26em;color:rgba(255,255,255,.4);margin-bottom:20px}
.foot li{margin-bottom:12px}
.foot li a{font-size:.95rem;color:rgba(255,255,255,.72);transition:color var(--t)}
.foot li a:hover{color:var(--azul)}
.foot__bajo{
  display:flex;flex-wrap:wrap;gap:16px;justify-content:space-between;align-items:center;
  padding-top:30px;border-top:1px solid var(--linea-oscura);
}
.foot__legal{display:flex;flex-wrap:wrap;gap:22px}
.foot__legal a,.foot__copy{font-size:.78rem;color:rgba(255,255,255,.38)}
.foot__legal a:hover{color:rgba(255,255,255,.7)}

/* CTA STICKY MÓVIL */
.sticky{
  position:fixed;left:0;right:0;bottom:0;z-index:95;display:none;
  padding:12px 16px calc(12px + env(safe-area-inset-bottom));
  background:rgba(0,0,0,.92);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);
  border-top:1px solid var(--linea-oscura);
  transform:translateY(110%);transition:transform .45s var(--ease);
}
.sticky.visible{transform:none}

/* 7. ANIMACIONES ----------------------------------------------------------- */
.rv{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.rv.visible{opacity:1;transform:none}
.rv[data-d="1"]{transition-delay:.09s}
.rv[data-d="2"]{transition-delay:.18s}
.rv[data-d="3"]{transition-delay:.27s}
.rv[data-d="4"]{transition-delay:.36s}
.rv[data-d="5"]{transition-delay:.45s}

.js .entrada .ln > span{transform:translateY(105%);opacity:0;transition:transform .9s var(--ease),opacity .9s var(--ease)}
.entrada.on .ln > span{transform:none;opacity:1}
.entrada.on .ln:nth-child(2) > span{transition-delay:.12s}
.entrada.on .ln:nth-child(3) > span{transition-delay:.24s}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms !important;transition-duration:.01ms !important;scroll-behavior:auto !important}
  .rv{opacity:1;transform:none}
  .js .entrada .ln > span{transform:none;opacity:1}
}

/* 8. RESPONSIVE ------------------------------------------------------------ */
@media (max-width:1024px){
  .hero__in,.personal__in,.oferta__in{grid-template-columns:1fr}
  .grid-4{grid-template-columns:repeat(2,1fr)}
  .metodo{grid-template-columns:repeat(2,1fr);row-gap:44px}
  .metodo__rail{display:none}
  .paso{border-top:1px solid var(--linea-clara);padding-top:30px}
  .paso::before{display:none}
  .foot__top{grid-template-columns:1fr 1fr}
}

@media (max-width:760px){
  :root{--pad-x:20px}
  .nav__links,.nav__cta{display:none}
  .nav__burger{display:block}
  .grid-2,.grid-3,.grid-4,.metodo{grid-template-columns:1fr}
  .form{grid-template-columns:1fr}
  .serv{grid-template-columns:1fr;gap:12px}
  .serv__n{padding-top:0}
  .quien__filtro,.foot__top{grid-template-columns:1fr}
  .sticky{display:block}
  body{padding-bottom:0}
  .hero{padding-top:118px}
  .hero__meta{gap:14px}
  .final{padding-bottom:140px}
  .dif__palabras{gap:10px}
}

/* ==========================================================================
   9. BLOQUES DE POSICIONAMIENTO
   ========================================================================== */

/* Banda: la calle principal */
.banda{background:var(--negro);color:#fff;padding:clamp(56px,6vw,86px) 0}
.banda__in{max-width:min(920px,100%);margin-inline:0;padding-top:clamp(40px,4vw,56px);border-top:1px solid var(--linea-oscura)}
.banda__txt{
  font-size:clamp(1.25rem,2.6vw,2rem);font-weight:400;line-height:1.35;letter-spacing:-.025em;
  color:rgba(255,255,255,.5);margin-top:26px;
}
.banda__txt--fuerte{color:#fff;font-weight:700}

/* Bucle del problema */
.bucle{border-left:2px solid var(--azul);padding-left:clamp(20px,3vw,34px);margin-left:calc(-1 * clamp(20px,3vw,34px))}
.bucle__l{
  font-size:clamp(1.5rem,3.4vw,2.6rem);font-weight:700;letter-spacing:-.035em;
  line-height:1.15;margin-bottom:6px;color:rgba(0,0,0,.28);
}
.bucle__l--azul{color:var(--negro);margin-top:18px}

/* No somos */
.nosomos{display:grid;gap:0}
.nosomos__i{padding:clamp(24px,3vw,34px) 0;border-top:1px solid var(--linea-oscura)}
.nosomos__i h3{font-size:clamp(1.25rem,2.4vw,1.9rem);margin-bottom:12px}
.nosomos__i p{color:rgba(255,255,255,.5);max-width:52ch}

/* Manifiesto */
.manifiesto{
  margin:clamp(56px,7vw,96px) 0;padding:clamp(32px,4vw,52px) 0;
  border-top:1px solid var(--linea-oscura);border-bottom:1px solid var(--linea-oscura);
}
.manifiesto p{
  font-size:clamp(1.5rem,3.6vw,2.9rem);font-weight:800;letter-spacing:-.035em;
  line-height:1.12;max-width:20ch;
}

/* Caso destacado */
.caso--destacado{background:var(--negro);border-color:var(--negro);color:#fff;padding:clamp(28px,4vw,52px)}
.caso--destacado:hover{transform:none;border-color:var(--negro)}
.caso--destacado dd{color:rgba(255,255,255,.7)}
.caso__cifras{
  display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px);
  padding-bottom:clamp(28px,3.4vw,40px);margin-bottom:clamp(28px,3.4vw,40px);
  border-bottom:1px solid var(--linea-oscura);
}
.cifra{font-size:clamp(2rem,4.4vw,3.4rem);font-weight:800;letter-spacing:-.045em;line-height:1}
.cifra span{color:var(--azul);font-weight:400}
.cifra__pie{font-size:.82rem;color:rgba(255,255,255,.45);margin-top:10px;max-width:24ch}
.caso--destacado dl{grid-template-columns:repeat(3,1fr);gap:clamp(18px,2.4vw,32px)}
.caso__nota{margin-top:28px;font-size:.78rem;color:rgba(255,255,255,.38);max-width:64ch}

/* Objeciones */
.obj{padding:clamp(24px,3vw,34px) 0;border-top:1px solid var(--linea-oscura)}
.obj__q{
  font-size:clamp(1.15rem,2.1vw,1.6rem);font-weight:700;letter-spacing:-.025em;
  color:rgba(255,255,255,.42);margin-bottom:14px;
}
.obj__a{color:#fff;font-size:clamp(1rem,1.3vw,1.1rem);max-width:46ch}

/* Frase de marca */
.frase{text-align:center}
.frase__txt{
  font-size:clamp(1.5rem,3.8vw,3rem);font-weight:700;letter-spacing:-.035em;line-height:1.15;
  max-width:20ch;margin:0 auto;
}
.frase__pie{margin-top:26px;font-size:.95rem;color:rgba(0,0,0,.45)}

@media (max-width:760px){
  .caso__cifras,.caso--destacado dl{grid-template-columns:1fr}
  .bucle__l{font-size:clamp(1.3rem,7vw,2rem)}
}

/* Pasos tras el CTA */
.pasos-cta{counter-reset:p;margin-top:26px}
.pasos-cta li{display:flex;gap:20px;padding:20px 0;border-top:1px solid var(--linea-oscura)}
.pasos-cta__n{font-size:.72rem;font-weight:700;letter-spacing:.2em;color:var(--azul);padding-top:5px}
.pasos-cta h3{font-size:1.15rem;margin-bottom:8px}
.pasos-cta p{font-size:.95rem;color:rgba(255,255,255,.55)}

/* Servicios sobre fondo oscuro */
.serv--oscuro{border-color:var(--linea-oscura)}
.serv--oscuro p{color:rgba(255,255,255,.58)}

/* Trabajo de cada pieza */
.trabajos{margin-top:clamp(48px,6vw,80px);padding-top:clamp(36px,4vw,52px);border-top:1px solid var(--linea-oscura)}
.trabajos__t{font-size:.72rem;font-weight:700;letter-spacing:.26em;text-transform:uppercase;color:rgba(255,255,255,.4);margin-bottom:34px}
.trabajo span{font-size:.7rem;font-weight:700;letter-spacing:.2em;color:var(--azul)}
.trabajo b{display:block;font-size:clamp(1.2rem,2vw,1.6rem);letter-spacing:-.02em;margin:12px 0 8px}
.trabajo p{font-size:.92rem;color:rgba(255,255,255,.5)}

/* Pie del hero */
.hero__pie{margin-top:16px;font-size:.85rem;color:rgba(255,255,255,.4)}

/* Frase dentro del CTA final */
.final__frase{
  font-size:clamp(1.05rem,1.8vw,1.35rem);font-weight:500;line-height:1.4;
  color:rgba(255,255,255,.5);max-width:28ch;margin:0 auto 10px;
}

/* ==========================================================================
   10. CAPA VISUAL: grano, retícula, marquesina, progreso
   ========================================================================== */

/* Grano fino sobre toda la página: le quita el plano de "plantilla" */
body::after{
  content:"";position:fixed;inset:0;z-index:90;pointer-events:none;
  opacity:.055;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='200' height='200' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* Barra de progreso de lectura */
.progreso{
  position:fixed;top:0;left:0;height:2px;width:0;z-index:101;
  background:var(--azul);transition:width .1s linear;
}

/* Retícula del hero */
.hero__reticula{
  position:absolute;inset:0;z-index:1;pointer-events:none;
  background-image:linear-gradient(90deg,var(--linea-oscura) 1px,transparent 1px);
  background-size:calc(100% / 6) 100%;
  opacity:.55;
  -webkit-mask-image:linear-gradient(180deg,#000 0%,#000 55%,transparent 100%);
  mask-image:linear-gradient(180deg,#000 0%,#000 55%,transparent 100%);
}

/* El símbolo deja de ser una mancha invisible */
.hero__fondo{
  position:absolute;top:2%;right:-12%;width:min(780px,92vw);height:auto;
  opacity:.11;pointer-events:none;z-index:0;
  filter:drop-shadow(0 0 120px rgba(12,34,196,.45));
}

/* Subrayado azul del titular */
.h1-marca{
  background-image:linear-gradient(var(--azul),var(--azul));
  background-repeat:no-repeat;background-position:0 92%;background-size:0 .1em;
  padding-bottom:.04em;
  transition:background-size 1s var(--ease) .9s;
}
.entrada.on .h1-marca{background-size:100% .1em}

/* Marquesina de marca */
.marquesina{
  background:var(--negro);border-top:1px solid var(--linea-oscura);
  border-bottom:1px solid var(--linea-oscura);
  overflow:hidden;padding:26px 0;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);
}
.marquesina__pista{display:flex;width:max-content;animation:desliza 38s linear infinite}
.marquesina:hover .marquesina__pista{animation-play-state:paused}
.marquesina__pista span{
  font-size:clamp(1.1rem,2vw,1.6rem);font-weight:700;letter-spacing:.06em;
  color:rgba(255,255,255,.28);padding-right:46px;white-space:nowrap;
  display:flex;align-items:center;gap:46px;
}
.marquesina__pista span::after{content:"";width:7px;height:7px;background:var(--azul);flex:0 0 7px}
.marquesina__pista span.on{color:#fff}
@keyframes desliza{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.marquesina__pista{animation:none}}

/* Vídeo: que no parezca una caja vacía */
.video__watermark{
  position:absolute;right:-8%;bottom:-18%;width:62%;opacity:.07;z-index:1;
  pointer-events:none;
}
.video__chip{
  position:absolute;top:clamp(20px,3vw,34px);right:clamp(20px,3vw,34px);z-index:2;
  font-size:.62rem;font-weight:700;letter-spacing:.2em;color:rgba(255,255,255,.6);
}
.video::after{
  content:"";position:absolute;left:0;top:0;width:44px;height:2px;background:var(--azul);z-index:2;
}
.video__play{box-shadow:0 0 60px rgba(12,34,196,.6)}

/* Los servicios cobran vida al pasar por encima */
.serv{position:relative}
.serv::after{
  content:"";position:absolute;left:0;top:-1px;height:1px;width:0;background:var(--azul);
  transition:width .55s var(--ease);
}
.serv:hover::after{width:100%}

/* Marca de agua en las secciones claras: continuidad visual */
.sec--gris{position:relative;overflow:hidden}
.sec--gris::before{
  content:"";position:absolute;right:-6%;bottom:-28%;width:min(460px,52vw);aspect-ratio:600/391;
  background:url("../img/simbolo-a-plano.png") center/contain no-repeat;
  opacity:.05;filter:invert(1);pointer-events:none;
}
.sec--gris > .wrap{position:relative;z-index:1}

@media (max-width:760px){
  .hero__reticula{background-size:calc(100% / 3) 100%}
  .marquesina{padding:18px 0}
  .marquesina__pista{animation-duration:26s}
  .hero__fondo{opacity:.09;right:-30%;top:0}
}


/* Vídeo vertical (formato reel) */
.video--vertical{max-width:340px;margin-inline:auto}
.hero .video--vertical{margin-right:0}
.personal .video--vertical{margin-left:0}
.video--vertical .video__watermark{display:none}
@media (max-width:760px){.video--vertical{max-width:290px}}

/* ==========================================================================
   11. CASOS REALES CON CAPTURA
   ========================================================================== */
.caso-real{
  display:grid;grid-template-columns:1fr .85fr;gap:clamp(32px,5vw,80px);align-items:center;
  padding:clamp(40px,5vw,72px) 0;border-top:1px solid var(--linea-clara);
}
.caso-real--vuelta .caso-real__info{order:2}
.caso-real--vuelta .caso-real__pruebas{order:1}
.caso-real__k{font-size:.66rem;font-weight:700;letter-spacing:.28em;color:var(--azul);margin-bottom:18px}
.caso-real h3{font-size:clamp(1.5rem,2.8vw,2.3rem);letter-spacing:-.03em;margin-bottom:18px;max-width:18ch}
.caso-real__txt{color:rgba(0,0,0,.6);max-width:48ch}
.caso-real__nota{margin-top:24px;font-size:.76rem;color:rgba(0,0,0,.4);max-width:52ch;border-left:2px solid var(--azul);padding-left:12px}

.cifras{display:grid;grid-template-columns:repeat(3,1fr);gap:24px 20px;margin-top:clamp(28px,3vw,40px)}
.cifras dt{font-size:.6rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:rgba(0,0,0,.42);margin-bottom:8px}
.cifras dd{font-size:clamp(1.3rem,2.2vw,1.9rem);font-weight:800;letter-spacing:-.04em}
.cifras dd.ph{font-size:1rem;font-weight:400;color:rgba(0,0,0,.35)}

.caso-real__pruebas{position:relative;display:flex;justify-content:center;align-items:flex-start;min-height:clamp(320px,38vw,520px)}
.captura{
  position:relative;width:min(240px,46%);border-radius:26px;overflow:hidden;
  border:6px solid #0d0d0d;background:#0d0d0d;
  box-shadow:0 40px 80px -30px rgba(0,0,0,.45);
  transform:rotate(-3deg);transition:transform .6s var(--ease);
}
.captura img{width:100%;height:auto;display:block;border-radius:20px}
.captura--atras{position:absolute;right:4%;top:9%;z-index:-1;transform:rotate(5deg) scale(.94);opacity:.9}
.caso-real:hover .captura{transform:rotate(-1deg) translateY(-6px)}
.caso-real:hover .captura--atras{transform:rotate(7deg) scale(.95) translateY(4px)}
.captura--vacia{
  aspect-ratio:9/19.5;display:grid;place-items:center;border-style:dashed;border-color:var(--linea-clara);
  background:repeating-linear-gradient(135deg,var(--gris-suave) 0 12px,#fff 12px 24px);box-shadow:none;
}
.captura--vacia span{font-size:.6rem;font-weight:700;letter-spacing:.26em;color:rgba(0,0,0,.3)}

@media (max-width:900px){
  .caso-real{grid-template-columns:1fr;gap:40px}
  .caso-real--vuelta .caso-real__info{order:1}
  .caso-real--vuelta .caso-real__pruebas{order:2}
  .cifras{grid-template-columns:repeat(2,1fr)}
  .captura{width:min(210px,52%)}
}


/* Vídeo con portada real: velo superior para los rótulos y frase a pie */
.video--conposter .video__ui{
  background:linear-gradient(180deg,rgba(0,0,0,.72) 0%,rgba(0,0,0,.18) 26%,transparent 46%);
}
.video--conposter::before{opacity:.5}
.video__pie{
  margin-top:20px;padding-left:16px;border-left:2px solid var(--azul);
  font-size:clamp(.92rem,1.2vw,1.05rem);color:rgba(255,255,255,.62);max-width:44ch;
}
.personal .video__pie{color:rgba(255,255,255,.85);border-color:#fff}

/* Antes y después */
.caso-real--evolucion{grid-template-columns:1.15fr .85fr}
.evolucion{
  display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:clamp(12px,2vw,24px);
  margin-top:clamp(28px,3.4vw,42px);
}
.evolucion__cap{position:relative}
.evolucion__cap img{
  width:100%;height:auto;border-radius:10px;border:1px solid var(--linea-clara);background:#0d0d0d;
}
.evolucion__cap figcaption{
  margin-top:10px;font-size:.6rem;font-weight:700;letter-spacing:.24em;text-transform:uppercase;
  color:rgba(0,0,0,.4);
}
.evolucion__salto{display:flex;flex-direction:column;align-items:center;gap:8px;padding-bottom:22px}
.evolucion__salto span{
  font-size:clamp(.9rem,1.5vw,1.15rem);font-weight:800;letter-spacing:-.02em;color:var(--azul);
  white-space:nowrap;
}
.evolucion__salto i{display:block;width:26px;height:1px;background:var(--azul);position:relative}
.evolucion__salto i::after{
  content:"";position:absolute;right:0;top:-3px;width:7px;height:7px;
  border-top:1px solid var(--azul);border-right:1px solid var(--azul);transform:rotate(45deg);
}

/* Pieza clave, junto a las capturas del móvil */
.pieza-clave{position:absolute;left:0;bottom:0;width:min(230px,48%)}
.pieza-clave__t{
  font-size:.6rem;font-weight:700;letter-spacing:.24em;text-transform:uppercase;
  color:var(--azul);margin-bottom:16px;
}
.cifras--compacta{grid-template-columns:1fr;gap:14px;margin-top:0}
.cifras--compacta dd{font-size:clamp(1.1rem,1.6vw,1.4rem)}
.caso-real__pruebas{padding-left:0}

@media (max-width:900px){
  .caso-real--evolucion{grid-template-columns:1fr}
  .pieza-clave{position:static;width:100%;margin-top:32px}
  .cifras--compacta{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:520px){
  .evolucion{grid-template-columns:1fr;gap:18px}
  .evolucion__salto{flex-direction:row;padding-bottom:0}
  .evolucion__salto i{transform:rotate(90deg)}
}

/* ==========================================================================
   12. TESTIMONIO CON AUDIO
   ========================================================================== */
.testimonio{
  margin-top:clamp(32px,4vw,48px);padding:clamp(26px,3vw,36px);
  background:var(--negro);color:#fff;border-radius:var(--r-m);
}
.testimonio blockquote p{
  font-size:clamp(1.05rem,1.7vw,1.3rem);font-weight:500;line-height:1.45;letter-spacing:-.015em;
}
.testimonio figcaption{
  display:flex;flex-direction:column;gap:4px;margin-top:22px;
  padding-top:18px;border-top:1px solid var(--linea-oscura);
}
.testimonio__quien{font-size:.92rem;font-weight:700;letter-spacing:.02em}
.testimonio__cuando{font-size:.74rem;color:rgba(255,255,255,.42)}

.reproductor{display:flex;align-items:center;gap:16px;margin-top:22px}
.reproductor__b{
  flex:0 0 42px;width:42px;height:42px;border-radius:50%;background:var(--azul);color:#fff;
  display:grid;place-items:center;transition:transform .3s var(--ease),background var(--t);
}
.reproductor__b:hover{transform:scale(1.07)}
.reproductor__b svg{margin-left:2px}
.reproductor.sonando .reproductor__b svg{display:none}
.reproductor.sonando .reproductor__b::after{
  content:"";width:11px;height:13px;
  border-left:3.5px solid currentColor;border-right:3.5px solid currentColor;
}
.reproductor__onda{
  position:relative;flex:1;display:flex;align-items:center;gap:3px;height:34px;cursor:pointer;
}
.reproductor__onda i{
  flex:1;background:rgba(255,255,255,.22);border-radius:2px;
  height:calc(22% + var(--h,0%));
}
.reproductor__onda i:nth-child(3n){--h:44%}
.reproductor__onda i:nth-child(3n+1){--h:24%}
.reproductor__onda i:nth-child(4n){--h:62%}
.reproductor__onda i:nth-child(5n){--h:34%}
.reproductor__onda i:nth-child(7n){--h:70%}
.reproductor__progreso{
  position:absolute;inset:0 auto 0 0;width:0;background:var(--azul);
  mix-blend-mode:color;pointer-events:none;
}
.reproductor__t{font-size:.74rem;font-weight:600;letter-spacing:.06em;color:rgba(255,255,255,.5);min-width:34px;text-align:right}
.reproductor.sonando .reproductor__onda i{animation:onda 1.1s ease-in-out infinite alternate}
.reproductor__onda i:nth-child(even){animation-delay:.18s}
.reproductor__onda i:nth-child(3n){animation-delay:.36s}
@keyframes onda{to{height:calc(30% + var(--h,0%) * 1.15)}}
@media (prefers-reduced-motion:reduce){.reproductor.sonando .reproductor__onda i{animation:none}}

/* Captura de panel (escritorio) para el caso 02 */
.caso-real__pruebas--panel{min-height:0;display:block}
.captura--panel{
  width:100%;border-radius:14px;border:1px solid var(--linea-clara);background:#0d0d0d;
  transform:none;box-shadow:0 30px 70px -35px rgba(0,0,0,.5);overflow:hidden;
}
.captura--panel img{border-radius:0}
.caso-real:hover .captura--panel{transform:translateY(-4px)}


/* ==========================================================================
   13. CANALES DIRECTOS DE CONTACTO
   ========================================================================== */
.canales{display:grid;gap:12px;margin-top:clamp(32px,3.6vw,44px)}
.canal{
  display:flex;align-items:center;gap:16px;padding:18px 20px;
  border:1px solid var(--linea-clara);border-radius:var(--r-m);background:#fff;
  transition:border-color var(--t),transform .35s var(--ease),background var(--t);
}
.canal:hover{border-color:var(--negro);transform:translateY(-2px)}
.canal__ico{
  flex:0 0 44px;width:44px;height:44px;border-radius:50%;
  display:grid;place-items:center;background:var(--gris-suave);color:var(--negro);
  transition:background var(--t),color var(--t);
}
.canal:hover .canal__ico{background:var(--negro);color:#fff}
.canal--wa:hover{border-color:#25D366}
.canal--wa:hover .canal__ico{background:#25D366;color:#fff}
.canal b{display:block;font-size:.98rem;letter-spacing:-.01em}
.canal small{display:block;margin-top:3px;font-size:.82rem;color:rgba(0,0,0,.5)}
.form__alt{margin-top:14px;font-size:.88rem;color:rgba(0,0,0,.55)}
.form__alt a{font-weight:700;text-decoration:underline;text-underline-offset:3px}

/* Objeción que se adelanta, entre los dos casos */
.peroesque{
  margin:clamp(40px,5vw,64px) 0;padding:clamp(26px,3vw,36px);
  border-left:3px solid var(--azul);background:var(--gris-suave);border-radius:0 var(--r-m) var(--r-m) 0;
  max-width:min(820px,100%);
}
.peroesque__q{
  font-size:clamp(1.05rem,1.8vw,1.35rem);font-weight:700;letter-spacing:-.02em;margin-bottom:14px;
}
.peroesque__a{font-size:1rem;color:rgba(0,0,0,.66);max-width:62ch}

/* Capturas que todavía no están: hueco limpio, no imagen rota */
.sin-imagen img{display:none}
.sin-imagen{
  display:grid;place-items:center;background:var(--gris-suave);
  border:1px dashed var(--linea-clara);box-shadow:none;
}
.captura.sin-imagen{aspect-ratio:9/19.5;border-width:1px;border-radius:18px}
.evolucion__cap.sin-imagen{aspect-ratio:900/360;border-radius:10px}
.sin-imagen::after{
  content:"Captura pendiente";
  font-size:.6rem;font-weight:700;letter-spacing:.24em;text-transform:uppercase;
  color:rgba(0,0,0,.3);
}
.evolucion__cap.sin-imagen figcaption{position:absolute;bottom:-28px;left:0}

/* CTA justo después de la prueba social */
.tras-prueba{
  display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:24px;
  margin-top:clamp(40px,5vw,64px);padding-top:clamp(32px,4vw,48px);
  border-top:1px solid var(--linea-clara);
}
.tras-prueba p{
  font-size:clamp(1.05rem,1.7vw,1.3rem);font-weight:500;letter-spacing:-.02em;
  max-width:44ch;line-height:1.4;
}

/* Capturas de perfil: proporción real y acabado de tarjeta */
.evolucion__cap img{aspect-ratio:auto;object-fit:contain;padding:0;background:#0d0d0d}
.captura img{background:#fff}

/* ==========================================================================
   14. AJUSTES FINALES
   ========================================================================== */

/* WhatsApp en la barra superior */
.nav__acciones{display:flex;align-items:center;gap:10px}
.nav__wa{
  display:inline-flex;align-items:center;gap:8px;padding:11px 16px;
  border:1px solid var(--linea-oscura);border-radius:var(--r-s);
  font-size:.82rem;font-weight:700;color:rgba(255,255,255,.85);
  transition:border-color var(--t),color var(--t),background var(--t);
}
.nav__wa:hover{border-color:#25D366;color:#25D366;background:rgba(37,211,102,.08)}
.hero__wa{margin-top:16px;font-size:.9rem;color:rgba(255,255,255,.5)}
.hero__wa a{font-weight:700;text-decoration:underline;text-underline-offset:3px}
@media (max-width:980px){.nav__wa span{display:none}.nav__wa{padding:11px 13px}}
@media (max-width:760px){.nav__acciones{display:none}}

/* Capturas de perfil: que las cifras se lean */
.caso-real--evolucion{grid-template-columns:1fr}
.caso-real--evolucion .caso-real__pruebas{
  min-height:0;margin-top:clamp(36px,4vw,56px);
  justify-content:flex-start;gap:clamp(20px,3vw,40px);
}
.evolucion{max-width:100%;margin-top:clamp(32px,3.6vw,48px)}
.evolucion__cap img{
  width:100%;background:#0d0d0d;border-radius:12px;
  image-rendering:-webkit-optimize-contrast;
}
.caso-real--evolucion .caso-real__info{max-width:100%}

/* Pruebas del caso de Ramón, ahora a lo ancho */
.caso-real--evolucion .caso-real__pruebas{
  display:grid;grid-template-columns:auto auto 1fr;align-items:start;
  padding-top:clamp(32px,3.4vw,48px);border-top:1px solid var(--linea-clara);
}
.caso-real--evolucion .captura{width:min(230px,100%);transform:rotate(-2deg)}
.caso-real--evolucion .captura--atras{position:static;transform:rotate(2deg);opacity:1;z-index:0}
.caso-real--evolucion .pieza-clave{position:static;width:100%;padding-left:clamp(16px,3vw,40px)}
.caso-real--evolucion .cifras--compacta{grid-template-columns:repeat(2,1fr);gap:22px 18px}
.caso-real:hover .caso-real--evolucion .captura{transform:none}

@media (max-width:900px){
  .caso-real--evolucion .caso-real__pruebas{grid-template-columns:1fr 1fr;gap:18px}
  .caso-real--evolucion .pieza-clave{grid-column:1/-1;padding-left:0;margin-top:24px}
}
@media (max-width:520px){
  .caso-real--evolucion .caso-real__pruebas{grid-template-columns:1fr}
  .caso-real--evolucion .captura{width:min(240px,100%);margin-inline:auto}
}

/* El símbolo del hero, un punto menos dominante */
.hero__fondo{opacity:.075}

.foot__desde{margin-top:10px;font-size:.82rem;color:rgba(255,255,255,.35)}